Adventure Media Co.

Basics of search engine optimization - Adventure Media Co.

If you’re a hunting, fishing, or outdoor industry business owner, you’ve probably heard of SEO (Search Engine Optimization). This article will help to clear up any questions you may have on what SEO is and how it will help your business.


Search Engine Optimization improves the quantity and quality of traffic to a website using organic search results. In other words, it’s a set of techniques that make your website visible to potential customers. The right SEO techniques will put your website at the top of the search results, making it easier for your target audience to find you.


Digital marketing relies on SEO because people research products and services through search engines. By optimizing a site for SEO, you’ll be able to appear at the top of those search results, which will drive more traffic to your site and increase conversions. According to Forbes, 75% of Internet users never scroll past the first page of search results. If your website is not on the first page, you will miss out on potential customers and lose them to your competitors.


Search engine bots crawl web pages, gather data, and index them for search engines like Google, Bing, and Yahoo. The order they should appear on search engine results is then decided by algorithms after they have examined the index. These algorithms take into account several things, including keywords, the site’s mobile friendliness, security, and originality of the content. Due to the constantly shifting criteria, SEO can be challenging.

When searching the internet, studies have shown that most people only glance at the first page of Google results. That implies that if your business appears on the first page rather than, say, the fourth page during a Google search, more people (possibly millions more over time) will see your company’s results.


Even though SEO criteria are constantly changing, there are a few things you can do to raise your SEO ranking and make your website more visible, such as:

  1. Having a fast, secure, and mobile-friendly site reduces bounce rates and enhances the user experience.
  2. Always have quality content that answers search queries, this makes it more likely to be shared, cited, and backlinked, leading to more visibility and traffic.
  3. Keyword optimization will attract search engines and prospects
  4. Ensure you have proper titles, URLs, and descriptions, this will increase Click-Through-Rates (CTR) in the rankings.
  5. Having greater crawl accessibility lets search engines find you easily.

Optimizing your site can be a challenge when you are first starting out. Adventure Media Co.’s SEO experts are here to take the burden of SEO off your shoulders so you can focus on growing your business. Contact us today to learn how we can help.