You’ve worked hard to create a customer experience unlike any other that shares your passion for the outdoors with your customers. Now, it’s time to bring that passion to the masses. Let’s review how you can use social media to promote your outdoor adventure business online.
Find Your Audience
In order for your clientele to find you online, you need to establish your profile on the platforms where they spend their time. This will help ensure you are reaching the individuals most likely to purchase without wasting time on platforms that aren’t conducive to that goal.
For example, if your target audience is typically retirees with a bit more spending money, you’ll want to focus your energy on Facebook because that’s the platform where retirees will most likely see your content. If your business is more geared towards a younger, thrill-seeking segment of people, Instagram may be a better fit.
You’ll also want to make sure your profiles have accurate information about your business, like your phone number, email address, and website, so that your customers can reach you when they want to book your services.
Now that your profiles are well-established, let’s review the two types of content we believe are best suited to promote your outdoor adventure business.
In today’s hyper-connected world, customers don’t want to buy from just anyone; they want to like the business they are purchasing from. One surefire way to amp up your likability is to show off your personality with real, unfiltered photos on your social media profiles.
Let your audience in on all the cool, behind-the-scenes tasks that need to happen in order to create the ultimate outdoor experiences they’ve come to expect from your business. Snap a few pictures as you pack your hunting gear, fillet your catch, or prepare your camping equipment. By understanding what goes into preparing each excursion, your audience will get to know you better and appreciate the work you do a lot more too.
It’s estimated that the average person spent more than 100 minutes per day watching videos online last year. As a business owner in any industry, it’s clear that videos are the way of the future to convert viewers into paying customers. We can’t think of a better way to help your future customers visualize the experience you can provide than with video marketing.
Now, before you step back and say, “I’m not a video expert! How can I do that?” We want to reassure you that it’s not as hard as you might think. All you need is a smartphone, a willing spokesperson, and a little bit of enthusiasm. Viewers aren’t expecting high-end videos on their social media feeds; they want to be entertained, and as an outdoor adventure provider, we know you’ve got that on lock.
Our passion for the outdoors and decades of experience working with brands like yours has enabled us to become the leading marketing agency for adventure brands in North America. Just like you tailor your experience to your guests, we are proud to offer personalized digital marketing solutions and strategies for our clients at Adventure Media Company.
Are you ready to elevate your brand? Get in touch with us today!