Outdoor News
We'll Market your business beyond the web
Overview of Outdoor news
Headquarter in Minnesota with Offices in Wisconsin, Michigan, Illinois, New York and Pennsylvania
- Leading multi-platform source of news and information for sportsmen in 7 great lakes states and beyond.
- Full service multimedia marketing service.
- Founded in 1968.
- Total audience of 2.8 million.
Our approach
We work with our partners to develop comprehensive marketing and campaign strategies for the year specifically tailored to achieve defined business objectives.
- Custom campaign options tailored to your brand and designed to amplify your brand voice and meet marketing goals.
- Comprehensive scheduling and calendar development to leverage key seasons and dates throughout the year.
- Competitive analysis and historical roadmaps
- Innovative solutions created and added to match client needs
Custom solutions to reach your target.
Outdoor News reaches more sportsmen in the Great Lakes States than any other outdoor media. Period.
From Minnesota to New York, our 7 state specific print publications offer the targeting to reach any audience. 200,000 readers each month.
Digital
Interact with more customers using our industry leading digital solutions. Web, email, social media, and more. Over 300,000 email opt ins, 1,570,000 web visitors, and 140,000 social media followers.
Audio
Reach our rapidly growing radio and podcast audience with state specific shows from Outdoor News and partners in our network. 231,000+ network listeners on local radio stations and major podcast networks.
Video
Our video content solutions put your brand and products front and center. Our "push" targeting connects you with the right audience.
Outdoor News
Content Marketing Bundles
- Guarantee your place in the pages of Outdoor News with an original video content bundle!
- Your product in features like New Rods & Reels, New Lures, Clothing, Ice Fishing Gear, etc. or in our Gear & Gadgets
- Package includes a fully produced Product Feature video
- Includes fully developed script, full VO, Tailored Graphics/Name Title Bars, and can incorporate customer supplied video assets
- Pushed out on OutdoorNews.com, Outdoor News eNewsletter, Video & Social Media Channels audience of over 1.2 million
- Product included in Gear editorial feature or Gear & Gadget feature in print.
- Packages start at $1,500
- See your sales representative for more details and custom pricing
EMAIL MARKETING OVERVIEW
Email marketing is a key part of success online and our clients are seeing fantastic growth in awareness, conversions and resulting sales. When correctly implemented, email marketing delivers the highest ROI. We will manage your campaigns and optimize for success. Our team coordinates reports on the entire process from start to finish.
- First Party Data: Over 300,000 opt in emails on our owned & operated list
- Extended reach to deeper targets and demographics with our 3 rd party data platform
- Campaign set up, testing, mail out and ROI reporting
- Targeted Solo campaigns: geo and demo targeting based on campaign objectives
- Newsletters: Ad and sponsor options on multiple themed eNewsletters
- Themed Group Emails: Timely themes to match seasonal needs
Social Media & Digital Banner Marketing
- eContests – enter to win contest platform promoted with paid social media, email and web elements to produce awareness and opt in email addresses
- Paid Posts – Your post or content posted directly from Outdoor News on our social channels. Organic posts and paid, targeted audience extensions
Sponsored Content Platform
- Video content produced by the client or by Outdoor News, we post video content, in combination with our email and web assets, to Outdoor News social channels as well as paid targeted audiences
- Editorial content our sponsored content program exposes your written content and images to our web audience as well as our social media audience
- Digital Display Banners
VIDEO CONTENT MARKETING
Video content is a brand driver in the outdoor industry. Our unique approach integrates your brand and products with the ideal video content to amplify your message. It is then pushed out to a targeted audience utilizing all Outdoor News platforms to achieve a fully integrated multimedia video campaign with unprecedented reach.
- Video Sponsorships – your brand and products included in a variety of video series, targeting different audiences and seasonal pursuits. Exclusive and shared sponsorships available.
- Video Content Bundles – exclusive opportunity for your brand and products to be featured in an original promotional video for upcoming editorial gear buyer’s guides. Over a million impressions for your brand via print, social, web, and email pushes.
- Video Targeting – We push out video you have produced or we can help you produce original video content. Utilizing video platforms (YouTube, Vimeo, etc.), digital networks, social media platforms, and Connected TV we connect your video content with a strategic audience in alignment with your marketing needs.
Commerce & Affiliate Marketing Partnerships
COMMERCE PARTNERSHIPS
Taking advantage of our growing audience on OutdoorNews.com and our first party email list, we feature your products in our Gear Buyers Guide posts an stories, linking the products to either our eCommerce site or the eCommerce site of your choice.
AFFILIATE PARTNERSHIPS
We partner with several retail companies to offer affiliate links on your products. We integrate live links for your brand and products that appear in our published stories, blogs, and articles on OutdoorNews.com and email newsletters to directly connect potential buyers to your product offerings
PODCASTS AND STREAMING AUDIO
Harness the power of our growing audio platform with Outdoor News. We work to amplify your brand and products via podcasts and other audio solutions.
- Radio & Podcast – marketing connecting your message to an audience of over 230,000 on hour long shows that are broadcast on 30+ stations across Minnesota and Wisconsin. Also available on most major podcast networks including iHeart Radio, Spotify, Apple and Google podcast networks. Opportunities include traditional spots, sponsored segments and features, as well as interview segments
- Outdoor News Podcast Network – coming December 2022 on OutdoorNews.com. Top podcasts from industry experts, entertainers, and clients featured on the Outdoor News podcast channel. We can include podcasts that you or one of your pro staff produces.
eContests
Grow awareness while gathering opt-in email addresses.
Contest package includes:
- Two week contest duration
- Full management and hosting of entry portal and contest elements
- PAID Facebook/Instagram campaign to targeted audience
- Targeted email blast to select audience from In Network Outdoor News opt in email list
- Deduped .exe importable file of contest entry email addresses to use at your discretion
Partner Commitment:
- Contest prize. Minimum of $150 value
- Prize fulfillment
- Contest promotion and any marketing assets
$1,000 investment
Let’s Get started
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