A comprehensive and holistic approach to digital marketing ensures that all the different parts of your digital marketing plan work together to help your hunting, fishing or outdoor adventure business achieve its goals. The various pieces of the puzzle may include social media marketing, search engine optimization, blogs, pay-per-click advertising, and paid search. Each part must interlock with the others to ensure that consumers receive a unified picture of your brand’s identity.
Just like a puzzle manufacturer starts with a whole picture, your company needs to do the same by setting goals for your marketing campaign. Remember that without goals, you have no way to tell if your comprehensive digital marketing plan is succeeding.
Every outdoor industry business needs to set clear digital marketing goals and devise a plan to measure them regularly. Here are some areas in which comprehensive digital marketing can help you achieve your goals and scale new heights.
For most outdoor industry companies, their primary goal is to boost sales and generate more revenue. Generally, a significant portion of the sales occurs through the company website. A comprehensive digital marketing strategy will make sure that your website is fast, responsive, easy-to-navigate, and successfully directs customers through different stages of the sales funnel.
MORE QUALIFIED LEADS
Outdoor industry businesses can also use their digital marketing strategy to increase leads for their sales force. This approach is often based on attracting customers’ attention and collecting their information by offering them something in return for their phone number or email address. You may want to do A/B testing to determine what lead pages work best for you.
Increased brand awareness often translates into more sales. So it’s no surprise that a lot of small outdoor industry businesses want to expand their online presence and reach more customers. A comprehensive marketing plan can make this vision a reality.
This strategy often revolves around getting more traffic to the company’s website. Google Analytics makes it easy to track this number because you can see how many people are landing on your company’s pages. Working with a professional digital marketing company, like Adventure Media Co., can help you scale search engine rankings and win the heart of prospective customers.
Outdoor industry brands can also use a comprehensive digital marketing strategy to ensure that their brand stays at the forefront of the consumer’s mind for a long time. If you’ve made a memorable first impression on your clients, they’re most likely to remember your brand long after the purchase has been finalized and recommend you to friends and family. Word-of-mouth advertising is still one of the most powerful advertising tactics out there. You can track customer engagement online based on your followers on social media and the number of positive reviews and comments you get.
IMPROVED CONVERSION RATES
There can be times when the number of website visitors and social media followers you have doesn’t translate into conversions and sales. By tracking and identifying at which stage customers are leaving your brand and why, you can fix the gaps in your marketing strategy and ensure your efforts are more successful.
If your hunting, fishing or outdoor adventure business needs help with creating and employing a comprehensive digital marketing strategy to meet your business goals, contact Adventure Media Co.. Our professional digital marketing experts will be able to help you take your outdoor industry business to the next level.